Design is….

Amit Richard is a self-taught freelance graphics designer. With almost six years of experience, he has undertaken projects in several areas of design ranging from logo and corporate identity design to web interface design and print graphics. He has worked with a number of international brands directly and via third-party, some of which include Marks & Spenser, NBC Universal and Blackberry. Check out his works at RichardDesigns.

Starfall by Amit Richard

I was sitting in traffic on the way to a meeting. As I thought the meeting might include some junior designers, I decided I would ask what design meant to each one of them individually. That’s when I asked myself the same question. This is my answer to myself:

Design…Design is passion, design is creation and inspiration. Design isn’t limited to the visual representation – there’s more to it – from blueprint to final execution – it’s the entire process, the experience, design is..the solution.

It is the implementation of an idea that not only meets the expectations of clients and final users, but is an innovation that transforms wants into needs; design is..the revolution.

Design is also expression – expression of values, principles, style and taste, but most of all it is the expression of the ever creative GOD’S handiwork from beginning till date.

Design is what builds, what motivates, what procures and what endures.

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